A new report by XploreMR studies the growth drivers, trends, restraints, and highlights of the global natural cheese market. Presenting exclusive insights into the market from 2017 to 2022, the report projects that the market will witness significant growth during the forecast period. The growth of the market is primarily attributed to the increasing popularity of emulsifiers and preservative-free cheese, on the back of gradual inclination towards healthy diets. Natural cheese, having been prepared from natural ingredients, contains minimal amounts of synthetic chemicals as opposed to regular cheese which contains a high amount of preservative to extend its shelf-life. Owing to the minimal presence of chemicals, natural cheese is considered a rich source of calcium, protein, phosphorus, sodium, and saturated fat, thereby gaining adoption in the food industry. As the popularity of convenience food continues to grow, the usage of natural cheese as a key ingredient in the manufacturing of food products will also complement the market growth.

Natural Cheese Gains Traction Among Health-conscious Consumers Backed by Low Sodium Content

In the recent past, consumers have become highly aware of the high sodium levels in regular cheese, and have associated it with conditions such as hypertension, stroke, and kidney diseases. According to the U.S. Food and Drug Administration, manufacturers can claim that their products have 'reduced sodium' only after reducing 25 percent of sodium levels in their products. The reduced sodium content in cheese ensures the safety and quality of the products, by reducing the adverse effects associated with the chemical. Since sodium is a vital ingredient in producing cheese, manufacturers have increased focus on the production of natural cheese with less sodium and fat content, to cater to the demand from health-conscious consumers. The increased production, coupled with demand for healthy cheese is propelling the sales of natural cheese. Furthermore, natural cheese, along with soft and hard cheese is finding applications in the food sector as an ingredient in preparing ready-to-eat meals, convenience foods, and fast-foods, thereby driving the market on a positive growth trajectory.

Growing Trend of Dairy-free Products Impede Rapid Growth

The restricted availability of natural cheese in distribution channels such as grocery stores and supermarkets is likely to limit the wide-scale adoption, with farmer's markets, local artisan cheese shops expected to sell the natural cheese. The growing trend of 'all-things non-dairy', which promotes the consumption of dairy-free products, is likely to hamper the market growth to an extent. Moreover, the increasing number of people with lactose intolerance and the subsequent changes to food intake is also expected to pose a challenge to the swift market growth. Additionally, the growing trend of veganism across the globe could also limit the rapid growth of the natural cheese market.