A new report by XploreMR studies the growth drivers, trends, restraints, and highlights of the global organic oats market. Presenting exclusive insights into the market from 2017 to 2027, the report projects that the market will witness significant growth during the forecast period. The growth of the market is predominantly driven by the increasing health consciousness among the global population and the increasing need for ready-to-cook, healthy food products owing to hectic lifestyles. On the back of a high incidence of lifestyle-related diseases such as diabetes and obesity, consumers are gradually becoming health conscious and are changing their diet and food intake. Organic oats are the ideal food product for health-conscious consumers since they are steamed and dehusked oats with low amounts of fat and cholesterol causing content. Unlike regular oats, organic oats are sold in the form of porridge with the tough bran removed. On the back of the aforementioned factors, organic oats are gaining traction among consumers.

Need for Easy-to-prepare and Healthy Food Products Shapes Market Growth

Over the years, the preference for easy-to-prepare and ready-to-consumer foods has surged due to longer work-days and fast-paced lifestyles. Moreover, consumers have become highly conscious regarding their food intake, owing to awareness regarding lifestyle disorders. This acts as a significant growth driver to the organic oats market. Moreover, distribution channels are expanding their business and are exhibiting interest in selling organic products, thereby augmenting the market growth. The emergence of online retail formats and modern trade, coupled with rising preference among consumers towards premium products is also expected to drive the market on a positive growth trajectory, through the forecast period. On the other hand, the higher costs involved in the production of organic oats subsequently increase the selling price, which may limit the sales of to an extent. However, increasing awareness regarding health and fitness will continue to bestow revenue opportunities to the players in the organic oats market.

North America Dominates Regional Landscape while Asia Pacific Sprouts

The North American region is expected to continue its dominance in the organic oats market, owing to increasing disposable incomes and the high rate of obesity among people in Canada and the US. Moreover, the growth of the region is also complemented by the strong presence of market players ensuring smooth supply and availability of the food products. On the other hand, Asia Pacific is also anticipated to register significant growth, backed by rising awareness regarding the health benefits of organic oats.