A new report by XploreMR studies the growth drivers, trends, restraints, and highlights of the global banana puree market. Presenting exclusive insights into the market from 2017 to 2027, the report projects that the market will witness significant growth during the forecast period. Banana puree is produced by blending bananas into soft and thick pulp in a strainer or by potato masher. The obtained products are rich in potassium and dietary fiber, and aid in curbing the incidence of heart diseases, maintaining optimal levels of blood pressure and acidity level, and in regulating water balance in the body. On the back of the health benefits associated with banana puree, the adoption is surging in the production of functional beverages, thereby serving as a prominent growth driver to the banana puree market. Moreover, increasing consumer awareness coupled with high disposable incomes is complementing the growth of the market at a healthy pace.

Health Benefits Boost Adoption in Functional Beverages and Baby Nutrition Food Products

Functional beverages such as energy drinks, performance drinks, and enhanced fruit drinks, are considered to bestow health benefits to consumers since they consist of vitamins, minerals, vegetables, and fruit purees. Such beverages have gained high prominence among health-conscious consumers in developed regions, backed by high disposable incomes. The demand for banana purees to produce functional beverages has continued to channel a major portion of revenue for the banana puree market. Another driving factor of the banana puree market is the growing adoption in baby nutrition food. Production of baby nutrition food products such as baby yogurt, easy-to-digest cereals, and oatmeal among others is creating lucrative revenue opportunities for the banana puree market. Banana purees are predominantly used in baby yogurt, which is produced in several fruit flavors. As the number of working women continues to increase year-on-year, the demand for baby and infant nutrition food is expected to propel, subsequently burgeoning the sales of banana puree. However, the short lifespan and the fluctuating import prices of banana, are likely to impede the swift market growth to a certain extent

Europe and Asia Pacific Exhibit Stupendous Growth Potential

North America is expected to be one of the leading regional markets for banana puree, throughout the forecast period, backed by high purchasing power and awareness among consumers. Furthermore, the European region is expected to display high growth in its market share, owing to growing consumer awareness regarding the benefits of banana puree. As the banana puree is considered to have minimal to no fat, cholesterol, and sodium, and hence is finding high consumption. Moreover, Asia Pacific is expected to exhibit tremendous growth through the forecast period, owing to the high production and consumption of bananas in the region. With India and China being the leading producers of bananas, the processed food products are being highly consumed in the region. The easy availability and low prices are also impelling the market revenue in the region.