A new report by XploreMR studies the growth drivers, trends, restraints, and highlights of the global energy drinks market. Presenting exclusive insights into the market from 2017 to 2022, the report projects that the market will witness remarkable growth during the forecast period. Over the years, sports and energy drinks have witnessed a paradigm shift in terms of popularity. Earlier, such drinks were considered niche products that catered to fitness enthusiasts. However, increasing focus on health and fitness has made it highly prominent among general consumers, and the consumption has been on a rise since. The demand for energy drinks is primarily driven by superior nutritional composition, as opposed to conventional soft drinks. Energy drinks are often associated with a refreshment effect they have on the consumers, thereby gaining traction for the energy these drinks bestow.

Athletes and Health-conscious Consumers Remain Target Demography

The growth of the market is primarily attributed to hectic lifestyles and rising disposable incomes, which are asserting people to consume energy drinks for momentary relaxation.  Moreover, the consumption of energy drinks is considered to bolster the nerve cells and red blood cells healthy, thereby keeping the consumer active. Moreover, the presence of vitamin B6 in energy drinks improves the nervous system, immunity, and cardiovascular functions of the body. High consumption among the sportsmen and athletes to enhance their performance, is boosting the sales of energy drinks. According to the Australian Institute of Sports Nutrition, the strong presence of carbohydrates in these energy drinks enhances and recovers the energy in athletes. However, the growth of the market is not free of hindrances. The World Health Organization (WHO) asserts that the consumption of energy drinks should be considered a public health risk due to the high amounts of caffeine, with the young population being at higher risk. Similarly, the American Academy of Paediatrics opposes the consumption of energy drinks. Resistance from monitoring bodies is likely to change the perception towards energy drinks among consumers and will affect the sales to an extent.

Health Benefits Propel Consumption in the Healthcare Industry

Energy drinks find significant adoption in the healthcare industry owing to the health benefits of the ingredients in these drinks. The strong presence of vitamin B helps in fighting heart diseases and cancer. Furthermore, backed by the high niacin content and pantothenic acid, these energy drinks enable the consumers to relieve lower blood lipids and arthritis pains and help in healing skin disorder, stress, allergies, and anxiety. Besides, riboflavin content in energy drinks also contributes to market growth by treating blood disorders, and cramps in muscles. On the back of the aforementioned health benefits, the healthcare industry is expected to channel high revenue through the forecast period.