A new report by XploreMR studies the growth drivers, trends, restraints, and highlights of the global matcha tea market. Presenting exclusive insights into the market from 2019 to 2025, the report projects that the market will witness impressive growth during the forecast period. Matcha is a kind of green tea obtained by grounding the leaves of tencha into a fine powder. A highly prominent ingredient in traditional Japanese tea ceremonies, matcha tea is now gaining popularity across the world, backed by its health benefits and distinct flavor. Matcha tea finds significant applications in the preparation of savory and sweet recipes such as cocktails, lattes, macarons, cakes, doughnuts, and salad dressings, and it is expected to offer lucrative revenue opportunities to the market. The growth of the market is primarily driven by rising awareness regarding health and fitness, along with the increasing popularity of healthy beverages with antioxidants and vitamins. Matcha tea has also been finding applications in the beauty sector, owing to high antioxidant content. Furthermore, the rising demand for nutrient-rich, organic, and natural products is anticipated to catalyze growth. 

Sales Witness Upsurge as Matcha Tea Proves Efficient in Enhancing Health

In recent years, matcha tea has been gaining traction among health-conscious consumers owing to the various health benefits associated with the beverage. Consuming matcha tea is considered to improve concentration, focus, and calmness, along with enhancing metabolism, immune system, gastrointestinal functioning, natural detoxification, and cancer cell inhibition. On the back of high antioxidant content, matcha tea also helps in burning more calories and is hence used as a pre-workout supplement in gyms and fitness centers, to boost the energy of exercisers. On this premise, powdered matcha tea is a highly lucrative form of matcha tea, backed by its antioxidant composition that prevents the occurrence of chronic disease and provides protection against harmful UV radiation over. Besides, the high amount of vitamin C, chromium, selenium, magnesium, and zinc bolsters in reducing cholesterol and blood sugar, in turn, helping in weight loss. As consumers across the shift towards self-care, mental peace, and yoga to lead a healthy life, the awareness will continue to boost the matcha tea market through the forecast period.

High Consumption in Asia Pacific Invigorates Regional Growth

Asia Pacific - which is home to some of the major tea producers - is expected to bestow revenue opportunities to the matcha tea market. High consumption of tea in China, India, and Japan will also contribute to the market growth. Besides, as consumers in India, Australia, and Singapore gradually shift towards fitness and healthy lifestyles, the demand for matcha tea is anticipated to propel in the coming years. Similarly, North America is anticipated to register impressive growth during the forecast period. Increasing health consciousness, access to a wide variety of products, and penetration of Chinese and Japanese grocery stores in the region are the attributes to regional growth.