A new report by XploreMR studies the growth drivers, trends, restraints, and highlights of the global rose wine market. Presenting exclusive insights into the market from 2017 to 2022, the report projects that the market will witness notable growth during the forecast period. Rose wine can be produced using three processes, namely, saignee, blending, and skin contact, with the latter being the most preferred method. Available in colors ranging from purple to orange, rose wine has been gaining popularity over the years owing to the increased consumption of premium drinks. The growth of the market is primarily driven by the growing trend of party culture and the increased levels of disposable incomes across the world. Moreover, the emergence of e-commerce in developed and developing economies is channeling a significant portion of sales, thereby complementing the growth through the forecast period.
Increasing Disposable Incomes among Consumers and Growing Trend of Party Culture Proliferates Consumption
Over the years, the consumption of alcoholic drinks has significantly surged, especially among millennials, owing to the increasing levels of disposable incomes. Being a generation highly reliant on social media, influencers and celebrities have been crucial in increasing the popularity and shaping the demand. Furthermore, the growing trend of party culture has also contributed to the growing trend of premium drinks such as rose wine. Leveraging the ever-growing popularity, market players are introducing novel variants. For instance, a drink called rose beer, a fusion of rose wine and beer has been recently introduced, to capitalize on the popularity of beer among millennials. On this premise, US-based Firestone Walker Brewing Company has even registered a product named Rosalie. Likewise, market players are adding rose wine to their product portfolio. On these lines, Campo Viejo, headquartered in Spain, included rose wine in the product portfolio in April of 2019, thereby giving a boost to the market growth. Moreover, market players are trying to offer the drinks at affordable prices, and are employing smart branding techniques and aesthetic packaging solution to capture the untapped consumer base.
Europe Maintains Hegemony Backed by High Disposable Income
Europe will remain the leading regional market for rose wine, backed by high production and the subsequent demand for exports from France. France is the leading producer of rose, houses numerous rose wine brands, and contributes to the majority of the revenue. The high demand for pinot noir among the region's millennial consumer base is also bestowing lucrative revenue opportunities to the market players in the region. Moreover, the high levels of disposable income, coupled with a strong presence of affluent population in the region is propelling the demand for premium drinks, that are rich in taste and texture, thereby further complementing the market growth.