A new report by XploreMR studies the growth drivers, trends, restraints, and highlights of the global blister packaging market. Presenting exclusive insights into the market from 2017 to 2027, the report projects that the market will witness notable growth during the forecast period. Blister packaging uses pre-formed plastic to pack medicines, small-size goods, and foods. The growth of the market is mainly attributed to high demand from the healthcare industry, growing awareness regarding packaged products, and technological advancements in the medical and pharmaceutical industries. Furthermore, increasing awareness to reduce packaging wastage, and the growing consumption of packed products are also contributing to the growth of the market.

Need for Protective Packaging of Medicines Promises Wide-scale Adoption

Blister packaging finds significant adoption in the healthcare industry, on the back of high need efficient packaging, and this is expected to remain the major growth driver. Owing to the ability of blister packaging to protect medicines and small medical devices from odor, oxygen, and moisture, it makes it the ideal packaging method in the pharmaceutical landscape. Using blister packaging also aids in extending the shelf life of the products, further pushing the adoption in the healthcare industry. Manufacturers of blister packaging are ensuring that their products adhere to the needs of packaging solutions in the healthcare and pharmaceuticals segment, such as ease of handling, and insulation from external surroundings. As the need to keep the drug undamaged during transportation and stocking remains the topmost priority, blister packaging will continue to receive impetus from the pharmaceutical sector. Also, market players are focusing on developing packaging solutions that will enable visually challenged or disabled consumers to easily identify the product. On the other hand, technological innovations are ensuring the development and adoption of smart packaging solutions that facilitate tracking of medicines on smartphones, and are also reminding patients to take medicines on time.

Adoption Limited to Lighter Goods

Strong competition from parental flexible solutions is posing as a challenge to the swift growth of the blister packaging market. Furthermore, the inability of blister packaging to pack heavier products, is limiting the adoption of small-sized products, thereby restricting the usage to a particular segment. On a positive note, the high demand for packing lighter goods will outweigh these restraints and mitigate the challenges to a certain extent.