Humectants Market

Humectants Market

Humectants Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2017 to 2026

  • XPLREP1189

  • February, 2018

  • 170 Pages

  • Retail

Food and Beverages to Hold the Flag High for Humectants market

As per a report available on XploreMR, the global humectants market is poised to exhilarate between 2020 and 2030.

Humectants market is driven by an ever-increasing demand for humectants from the cosmetics and food and beverage sector. Also, humectants are used for sustaining moisture in water-borne paints. As far as pharmaceutical dosages are concerned, humectants are used for regulating the content of moisture. Humectants facilitate attraction as well as retention of moisture in the air through absorption, thereby drawing water beneath or into the organism’s or object’s surface. Also, there is a growing demand for food preservation, which will drive the humectants market further.

What more could be drawn from Humectants Market?

Honey and glucose syrup are used in the form of humectants, which retain the quality as well as increase the shelf life of products. In the cosmetics industry, humectants are used in the form of moisturizers, i.e. lip balms, creams, body or face cleansers, hair conditioners, and also body lotions. These transformations are expected to help the humectants market go a long way.

By source, the humectants market spans synthetic and natural. Natural humectants further state aloe vera, seaweed, honey, hyaluronic acid, etc. They do enable repair of skin and are also endowed with anti-inflammatory and anti-acne properties. Coming to type, the humectants market has polysaccharides and alpha hydroxyl acids, glycols, sugar alcohol, and all the other types inclusive of acids, glycerols, etc. Sugar alcohols come across as white solids that are water-soluble. They could be synthetically produced from sugars or do occur naturally. Otherwise, in food industry, humectants are used as thickeners and sweeteners.

By application, the humectants market constitutes personal & oral care, pharmaceuticals, food & beverage, animal feed, pesticides, paints and coatings. The US FDA is into approval of more humectants in foodstuff. It is also expected to take the humectants market by storm going forward.

Region-Wise Analysis

The global humectants market constitutes North America (Canada, US), Eastern Europe (Russia and Poland), Western Europe (Luxembourg, The Netherlands, Belgium, Nordic countries, Italy, Spain, France, UK, Germany), Asia-Pacific (New Zealand, Australia, ASEAN, Japan, India, China), MEA (North Africa, Southern Africa, GCC), and Latin America (Chile, Peru, Brazil, Mexico, and others).

North America dominates the market due to an extensive demand from the pharmaceutical sector. Europe comes in second, but due to demand in cosmetics. In fact, in Europe, usage of humectants has been confined to cosmetics only. The Asia-Pacific is expected to grow at the fastest pace in the near future, as millennials have started looking towards better sources of skin care.

Competitive Landscape

The key players in the humectants market include Barentz, Ingredion Incorporated, Roquette Freres, Archer Daniels Midland Company (ADM), Lipo Chemicals, Cargill Inc., Lubrizol, VMP Chemiekontor, The Dow Chemical Company, and BASF SE.

Application of hygroscopic substances such as sugar or glycerin in food and beverage industry and in the production of cosmetics is gaining traction. These substances, commonly known as humectants, are playing a key role in controlling and regulating the moisture and water activity in products. Their demand continues to grow aggressively as manufacturers are finding new applications to utilize humectants in changing the chemical makeup of products. This report, compiled by XploreMR, provides in-depth analysis of the global humectant market for the forecast period 2017-2026, and offers key insights about future market direction.


The scope of XploreMR’s report is to analyze the global humectant market for the forecast period 2017-2026 and provide readers an unbiased and accurate analysis. Humectant manufacturers, stakeholders, and suppliers in the global consumer goods sector can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading trade magazines and journals pertaining to humectant.


The report commences with a brief information of the global humectant market. This executive summary sets the tone for the rest of the report, providing users the scope of the report. The executive summary includes important facts and statistics on the global humectant market.


The next section offers an overview of the global humectant market. This comprises an introduction to the market, along with a standard definition of the product – humectant. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.

The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.

In order to offer readers with up-to-date information about the latest advancements in the global humectant market, the report provides updates about market opportunities, which can benefit leading manufacturers of humectant. With continuous evolution of the consumer goods sector, keeping a record of latest developments and trends is fundamental for humectant manufacturers to formulate key business strategies. Detailed insights about raw material sourcing, supply chain, pricing analysis, list of distributors, and cost structure are provided in this section.

Considering the wide scope of the global humectant market and to offer in-depth insights, XploreMR’s report provides segment-wise analysis and forecast. The humectant market has been categorized on the basis of product type, application, source, and region. This segmentation analysis is comprehensive, coupled with a detailed country-wise forecast provided on all parameters.

The report’s last section comprises of the global humectant market competitive landscape, to provide readers with the dashboard view of company analysis and market players. This competitive intelligence is based on the providers’ categories across value chain, and their presence in the global humectant market.

Research Methodology

XploreMR is committed to offer unbiased and independent market research solutions to its clients. Each market report of XploreMR is compiled after months of exhaustive research. We bank on a mix of tried-and-tested and innovative research methodologies to offer the most comprehensive and accurate information. Our main sources of research include,

  • Primary research
  • Secondary research
  • Trade research
  • Focused interviews
  • Social media analysis
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Humectants Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2017 to 2026
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