Digital Pregnancy Test Kit Market

Digital Pregnancy Test Kit Market

Digital Pregnancy Test Kit Market: U.S. Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)

  • XPLREP358

  • January, 2018

  • 55 Pages

  • Pharmaceutical

Call for Utmost Precision to Drive the Digital Pregnancy Test Kits Market

As per a report published on XploreMR, the digital pregnancy test kits market is being driven by key players joining hands with supermarkets and hypermarkets coupled with technological advancements. Plus, digital pregnancy test kits tend to be self-contained and quick. This is another factor accelerating the market.

The distribution channels for digital pregnancy test kits include maternity clinics, supermarkets, hypermarkets, online sales, drug stores, and pharmacies. The outbreak of Covid-19 has boosted online sales as total/partial lockdown is being inflicted almost everywhere. Even going forward, inclination towards online sales would be more as people will prefer playing safe post-Covid.

Plus, promotion campaigns backed by innovative advertisements are expected to upturn the digital pregnancy test kits market going forward.

The U.S. is a highly mature market and wide scale adoption of digital pregnancy test kits in this region is expected to drive market growth during the forecast period. The demand for digital pregnancy test kits is increasing due to the availability of advanced features such as connectivity with Bluetooth and smart countdown. An increasing number of working-class women who do not usually have time to visit a physician unless in case of an emergency is the major factor boosting growth of the digital pregnancy test kit market in the U.S.

Leading manufacturers of digital pregnancy test kits are focussing on co-promotions and co-marketing strategies to expand commercial presence. Launch of technologically advanced products by local manufacturers is expected to provide ample opportunities for the growth of digital pregnancy test kits in the U.S. market.

Growing per capita disposable income and increasing focus of the government on women’s health is likely to boost the U.S. digital pregnancy test kit market

Increasing healthcare facilities and growing per capita income in the U.S. has increased the access of healthcare facilities to the masses. There are few OTC medical products that are generally not covered under public insurance policies in developing countries but are easily available in the U.S. These medical products include rapid diagnostic devices.

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Digital Pregnancy Test Kit Market: U.S. Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)
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