Categorized into three types - meat, dairy and pareve - Kosher food denotes food that is permissible to eat under Jewish law. Factors such as retail sales of Kosher food, per capita expenditure by the Jewish population on Kosher food and the total potential consumer base for Kosher food have been analyzed while studying the extent of Kosher food penetration across the globe. Ranking has been done on a scale of 1-10 to arrive at the indicative penetration of Kosher food in the various regions covered in this report. Various factors such as food market growth, Jewish population statistics, the disposable income of different countries, food consumption rate across different countries, the percentage of young Jewish population and an analysis of Jewish dominated countries in comparison to non-Jewish economies have been considered while deriving the size of the global Kosher food market. Non-dairy and no meat products and ingredients, which are also referred to as pareve are reported to be higher in demand due to preference from consumers with gluten and lactose allergies. Furthermore, the segment is also the leading contributor to the overall Kosher food market. Interesting findings like these are the highlight of a new publication by XploreMR on the global Kosher food market titled “Kosher Food Market: Global Industry Analysis (2012 - 2016) and Forecast (2017 - 2025)”.
Targeted product positioning and catering to a non-conventional customer base is likely to be the differentiating strategy for Kosher food companies
Effective product positioning and targeted promotions are the only differentiating strategies Kosher food companies can adopt in the market, which is characterized by a shrinking customer base. Companies need to categorically introduce different products as well as adopt a strong strategy to cater to religiously driven and health conscious consumers. Companies in the Kosher food business are gradually moving away from a pure-play religious connect of the product with the target consumer base and are positioning Kosher food products as health foods. Companies are also marketing their products with Kosher certification in geographies with a low Jewish population, as the demand for health foods is continuously rising in such regions.
Global Market Study on Kosher Food: Pareve Segment by Raw Material Type to Account for Maximum Value Share During 2017 – 2025Buy Now
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