Growing Preference for Ready-to-eat Products Shapes Growth Trajectory of Frozen Bakery Market

The global frozen bakery market is forecasted to witness significant growth during the forecast period (2017 to 2022), according to a new market study by XploreMR. The growth of the market is attributed to hectic and fast-paced daily routines across the world, which are driving consumers to seek ready-to-eat food products. Owing to high consumer inclination towards processed food products, frozen bakery products are also gaining remarkable traction.

Moreover, factors such as a growing array of processed food products, low cost, convenience associated, ease of preparation, and wide availability are also propelling the complementing market growth. Likewise, the expansion of cafeterias and food chains are subsequently bolstering the frozen bakery products. On the back of these factors, the global frozen bakery products will progress on a positive growth trajectory through the assessment period.

Benefits Associated with Frozen Bakery Products Invigorate Sales

Frozen bakery products are witnessing high demand over conventional bakery products, owing to their extended shelf-life that yields several benefits.  A few benefits include instant service, and retention of taste and freshness for longer periods of time. Furthermore, advanced baking facilities and freezing techniques are favoring the manufacturing and distribution of such products, thereby further impelling the growth of the market.

Moreover, manufacturers of frozen bakery products are gaining higher profits by leveraging growing demand from consumer outlets such as coffee shops, motels, in-store bakeries, and gas stations to name a few. Besides, the consistent availability of these products throughout the year - unlike the bakery products that are manufactured in batches - is working in favor of

Europe to Maintain Hegemony While Asia Pacific Buckles Up

Europe is forecasted to remain at the forefront of market growth through the forecast period, with Germany accounting for the lion's share. The dominance of the region is majorly attributed to the expansion of the tourism and catering industry in European countries such as U.K., Germany, and Italy, which are projected to open new avenues to the market in the years to come.

Moreover, consumers in the region are preferring convenient and ready consumption products for their breakfast menu, which in turn, has favored demand for frozen bakery products. Furthermore, the wide availability of gluten-free baked goods for the health concerned consumers has contributed to the growth.

On the other hand, Asia Pacific is projected to witness the fastest growth during the forecast period, due to the factors such as developing economies, the influence of the western culture, and rising disposable income. Increasing female workforce has transformed the conventional household dynamics which has resulted in the noticeable rise in preference for ready to eat food. For instance, the market growth in India was supported by the major urban cities having high percentage of working women population.

Based on the different types of products, the market is segmented into Bread, Cakes & Pastries, Doughnuts & Pies, Pizza, and Novelties. Among these, the frozen beard is expected to remain the most sought-out products, especially in the U.S., as it is an important part of regular diet in the region. Leveraging the high demand and consumer preference for healthy products, market players are focusing on launching novel variants, such as organic and natural bread.

Competitive Landscape of Frozen Bakery Market

The major players operating in the global market include Kellogg Company, Cargill Corporation, Conagra Brands Inc., Custom Foods, Inc., Vandemoortele N.V., Bridgford Foods Corporation, Associated British Foods plc, General Mills, Inc., Europastry, Cole's Quality Foods Inc., and Flowers Foods, among others.