Sprouting Consumption in Baby Nutrition Food and Functional Beverages Steer Growth of Banana Puree Market

The global banana puree market is set to expand at an impressive rate through the forecast period, as projected by a new market study by XploreMR. Banana puree is produced by blending banana into soft and thick pulp using a strainer or potato masher. The growth of the market is primarily attributed to the burgeoning demand for the banana puree in the food & beverage (F&B) sector, especially in the production of baby nutrition food.

Moreover, the health benefits associated with the consumption of banana puree are the major driving factor behind the growth of the market. Backed by increasing health consciousness among consumers, manufacturers of food products are increasingly adopting healthy ingredients, thereby further propelling the demand for banana puree. On the back of these factors, the global banana puree market will continue to progress on a positive growth trajectory through the forecast period.

Health Benefits of Banana Puree Strengthens Adoption in Functional Beverages Sector

Banana puree has a strong nutritional composition and has an enriching presence of potassium and dietary fiber which help aid in lowering the risk of heart diseases, maintaining optimal levels of blood pressure and acidity level, and in regulating the water balance in the body. On this premise, banana puree is gaining remarkable traction in the production of functional beverages.

Functional beverages, such as energy drinks, performance drinks, enhanced fruit drinks, etc. are primarily consumed by health-conscious consumers owing to the high amount of vitamins and minerals present in the drinks. As the sales of functional beverages remain steady on the higher side due to high disposable incomes and high consumer awareness in developed economies, the adoption of banana puree in the functional beverages segment will continue to complement the growth of the market through the forecast period.

North America is the largest market for functional beverages will continue to drive the majority of revenue for banana puree as well. On this premise, the beverage segment is anticipated to bestow an incremental revenue opportunity of US$ 85 million through the forecast period. Likewise, the high demand for the banana puree in the baking industry in the preparation of banana-flavored bread and rolls, cakes, and biscuits will complement the demand as well.

Increasing Number of Working Women Propels Demand for Baby Nutrition Products

Over the years, there has been a significant uptick in the proportion of women in the global workforce. This factor is subsequently propelling demand for baby nutrition food products, which are expected to contribute a notable share of revenue to the banana puree market. Banana puree is finding remarkable adoption in the production of different kinds of baby nutrition food products, such as baby yogurt, oatmeal, easy-to-digest cereal, baby-led weaning, etc.

As the infant food segment continues to flourish backed by hectic lifestyles and raising awareness of parents, the segment will account for the majority of market share in the end-use segment and will continue to fuel the demand for the banana puree market.

Innovations in European Cosmetic Sector Ensure Healthy Adoption

Cosmetics Europe, the association of players in the European persona care market, projects that the Europe personal care and cosmetics market will past valuation of US$ 90 billion. Moreover, cosmetic giants such as Procter & Gamble, Unilever, and L'Oreal Group are focusing on new product innovation with the inclusion of fruit ingredients.

On these lines, Body Shop International, an arm of L'Oreal Group recently launched a banana shampoo that utilizes banana puree as a key ingredient. Such innovations will continue to drive the growing demand for banana puree.

Competitive Landscape of Banana Puree Market

Some of the major players in the global banana puree market include, but not limited to, Symrise AG, Döhler GmbH, Kiril Mischeff, Riviana Foods Pty Ltd, Nestlé S.A., The Hain Celestial Group, The Kraft Heinz Co, Ariza B.V., Newberry International Produce Limited, Grünewald Fruchtsaft GmbH, Tree Top Inc., Hiltfields Ltd., Shimla Hills Offerings Pvt. Ltd., Antigua Processors S.A, and SunOpta Grains and Foods Inc.