Mobile Analytics Market

Mobile Analytics Market

Global Market Study on Mobile Analytics: Increasing Adoption of Mobile Analytics Apps Creating Growth Opportunities for Market

  • XPLREP5712

  • July, 2020

  • 300 Pages

  • ICT

Excessive Usage of Smartphones to Pave the Way for Mobile Analytics Market

As per a report available on XploreMR, the global mobile analytics market is expected to stand in a better stead between 2020 and 2030.

The unprecedented penetration of smartphones followed by an ever-increasing urge to get new-fangled and actionable insight regarding buyers’ preferences is driving the mobile analytics market across the globe. Mobile analytics do help in measuring frequency of application usage and the revenue generated. This tool also helps business owners in tracking the recent trends and make decisions driven by smart data. This would, in turn, keep the customers engaged and monetize the app. The entire mobile activity could also be investigated ad-hoc. Brand awareness could be created amongst the customers. The enterprises could also be able to optimize mobile campaigns on conducting quality measurement.

Mobile Analytics Market Dynamics

The mobile analytics market could be quadfurcated into industry, deployment, type, and region. As far as type is concerned, there are application performance analytics, mobile advertisement, and others. The verticals served include travel and hospitality, BFSI, information technology, retail, manufacturing, BFSI, and education. The two well-known methods of deployment include cloud-based and on-premise. People are switching over to cloud-based due to the high speed of operation, better security, and back-up.

A Plethora of Mobile Analytics Tools Available

Mobile analytics tools encompass customer-centric prospects through digital interactions, CMS (content management systems), customer journey analytics, multichannel analytics, CRM, data warehouses, and wider BI tools. Thus, the user interaction data obtained from the web channels could be combined with transaction and point of sales data for optimizing the journey of customers by making use of smart data.

Covid-19 Impact

The outbreak of Covid-19 has put the inflow as well as outflow of information on scrutiny. The cyber security cells all across have been running from pillar to post to curb the spread of rumours with regards to Covid-19. Mobile analytics helps over here, as authenticity of apps as well the piece of information circulated could be checked. So, it could be concluded that the ongoing pandemic has put mobile analytics on the topmost cash registers’ ringing pedestal short-term and also long-term (as post Covid-19 era will ask for more caution over here).

What’s with the Geographies?

The global mobile analytics market constitutes North America (Canada, US), Eastern Europe (Russia and Poland), Western Europe (Luxembourg, The Netherlands, Belgium, Nordic countries, Italy, Spain, France, UK, Germany), Asia-Pacific (New Zealand, Australia, ASEAN, Japan, India, China), MEA (North Africa, Southern Africa, GCC), and Latin America (Chile, Peru, Brazil, Mexico, and others).

North America holds the largest share of the market followed by the Europe. This could be credited to people being more into mobile feedbacks from purchasers. The Asia-Pacific has been doing the rounds and is expected to be the highest revenue generator going forward. This could be reasoned with it witnessing the highest usage of smartphones. At the same time, countries like India and the US banning Chinese apps is accelerating the market further, as people would be more into the mobile analytics part with respect to installation of apps in future.

Competitive Landscape

The key players in the mobile analytics market include Microsoft Corporation, Webtrendsm comScore, Inc., Flurry, Inc., Google, Inc., Localytics, Mixpanel, Inc., IBM Corp., Adobe Systems, Inc., and Amazon Web Services, Inc.

Mobile Analytics Market – Report Scope

The research study on the mobile analytics market offers a close look at the evolving aspects of the market as well as the dynamics impacting market growth. The research study focuses on key developments that have made their mark in the mobile analytics market and other developments that are on the cards. The report talks about various macro- and micro-economic factors responsible for having an in-depth impact on the growth of the mobile analytics market.

A direct market overview provides the growth scenario and market potential with maximum precision, which is adjudged with suitable assumptions. The report features unique and relevant factors that are likely to have a significant impact on the mobile analytics market during the forecast period (2020 to 2030). This report includes a detailed and considerable amount of information, which will help new manufacturers in the most comprehensive manner for better understanding.

Several stakeholders in the mobile analytics market can rely on the data offered in this research study and delve into pragmatic decision-making. Moreover, information offered in the mobile analytics market report also helps new market entrants in expanding their bases in the market.

The report elaborates the historical and current trends molding the growth of the mobile analytics market. The performance journey of the market has been drawn and analyzed in way that the lucrative side is evident to readers. The competitive landscape presented in the mobile analytics market report gives a detailed outlook of the profiles of key companies operating in the market, along with their differential strategies and key focus areas.

Mobile Analytics Market: Segmentation

XploreMR’s research study on the global mobile analytics market offers a detailed market segmentation, wherein, key segments have been discussed in detail. The segmentation of the mobile analytics market has been offered on the basis of solution, deployment type, industry, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.


Deployment Type



  • Application Performance Analytics
  • Mobile Marketing/Advertising Analytics
  • In-app Analytics


  • On-premise
  • Cloud


  • BFSI
  • Transportation & Logistics
  • e-Commerce & Retail
  • Hospitality
  • Media & Entertainment
  • Healthcare
  • Others


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Mobile Analytics Market: Key Questions Answered

The research study on the mobile analytics market offers inclusive insights about the growth of the market in the most comprehensible manner for the better understanding of users. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all emerging possibilities.

  • How does the rapidly changing business environment turn into a major growth engine for the mobile analytics market?
  • How is ensuring compliance with industry regulations boosting the mobile analytics market growth?
  • What are the key trends constantly shaping the growth of the mobile analytics market?
  • Which are the prominent regions offering plentiful opportunities for the mobile analytics market?
  • What are the differential strategies adopted by key players to command a significant chunk of the global market share?
  • How is the COVID-19 pandemic impacting the global mobile analytics market?

Mobile Analytics Market: Research Methodology

A unique and promising research methodology forms the base of the mobile analytics market report for the forecast period. The report has been prepared after comprehensive analysis of market happenings, and then, riveting insights have been compiled meticulously. The research methodology of the mobile analytics market has been a two-step process that comprises primary and secondary research. Key stakeholders such as manufacturers, suppliers, and distributors, and experts of several designations, including executive vice presidents, directors, service engineers, technical advisors, GM marketing professionals, and sales professionals have been interviewed.

Secondary sources referred to garner report findings include investor presentations of manufacturers, World Bank, and many other credible sources.

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Global Market Study on Mobile Analytics: Increasing Adoption of Mobile Analytics Apps Creating Growth Opportunities for Market
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