Ad Supported Video On Demand Market

Ad Supported Video On Demand Market

Global Market Study on Ad-Supported Video on Demand: Rising Demand for Live Streaming & Original Content to Support Market Growth

  • XPLREP5784

  • September, 2020

  • 275 Pages

  • ICT

With “Information at Convenience” becoming a norm, the ad-supported video on demand market to see an invigorating decade ahead

As per a report available on XploreMR, the ad-supported video on demand market will scale new heights in the forecast period.

In the current parlance, both – the OTT (Over-the-Top) platforms and broadcasting industry are seeing an exceptional growth in the demand for “original” piece of content. In other words, these days “Original Video Content” is the king with regards to retention of existing viewers as well as the prospective ones. The original content makes an indelible mark on the minds of audiences and also creates brand awareness (the production house doling out original content does leave a legacy – for instance – “Sacred Games” is being remembered as a masterpiece by Vikramaditya Motwane.

Advertisements are being embarked upon between these videos on demand. As the viewership is increasing, so is the competition to have ads between. As such, the ad-supported video on demand is the “walk” of the entertainment world as of now. The ad-supported video on demand market has got tremendous scope in terms of expansion as live video streaming is still in its infancy. The point to encash over here is that the ones who preferred watching live events and sports on the conventional TV sets are opting for OTT platforms as they could access video content according to their convenience. Therefore, ad-supported video on demand market is expected to witness a double-digit CAGR between 2020 and 2030.

What more value add to ad-supported video on demand market?

The influx of smartphones has resulting in increase in demand for 4K or UHD video. So, operators have a good opportunity in the form of demand for higher bandwidth. Also, several developed countries are launching 5G networks, which, in turn, is expected to take the users’ video streaming experience to a new level on the whole. Research states that 7G and 6G services are being looked upon as promising networks having ultra-high speeds. Moreover, as developed countries have a higher speed of video streaming, the video data usage’s session length on an average is longer than the other regions.

Impact of Covid-19

Outbreak of Covid-19 has proved to be a blessing in disguise to the consumers. Partial/total lockdowns inflicted since Mar 2020 along with their extensions at regular intervals have upsurged the streaming consumption by almost 70%. The “stay at home” dictum has compelled people to look out for new sources of entertainment, and one of the best platforms to lay hands on is “ad-supported video on demand”.

Amazon, Inc., in Jul 2020, did claim that its ad-supported video on demand audience did double from Jan 2020 to July 2020 (20 Mn to 40 Mn). Competitors to Amazon include Pluto TV, Tubi, Hulu, and others.

Region-Wise Snapshot

The global ad-supported video on demand market constitutes North America (Canada, US), Eastern Europe (Russia and Poland), Western Europe (Luxembourg, The Netherlands, Belgium, Nordic countries, Italy, Spain, France, UK, Germany), Asia-Pacific (New Zealand, Australia, ASEAN, Japan, India, China), MEA (North Africa, Southern Africa, GCC), and Latin America (Chile, Peru, Brazil, Mexico, and others).

Europe dominates the market owing to growing penetration of video on demand services for providing education and training via satellite connectivity. North America is also not behind. However, the future belongs to South and East Asia. These regions are collectively expected to hold more than half of the market share going forward.

Competitive Landscape

The key players in the ad-supported video on demand market include The Roku ChannelZype Inc., PopcornFlix, and Muvi LLC (apart from the ones mentioned above). All are emphasizing on introduction of hassle-free and unique services to consumers, so as to retain the mindshare.

Ad-Supported Video on Demand Market – Report Scope

XploreMR recently published a new research analysis on the ad-supported video on demand market for the assessment period of 2020-2030. The research study offers a close look at the evolving aspects of the ad-supported video on demand market, as well as the dynamics impacting market growth. The research study focuses on key developments that have made their mark in the ad-supported video on demand market and other developments that are on the cards. The report talks about various macro- and micro-economic factors responsible for having an in-depth impact on the growth of the ad-supported video on demand market.

A direct market overview provides the growth scenario and market potential with maximum precision, which is adjudged with suitable assumptions. The report features unique and relevant factors that are likely to have a significant impact on the ad-supported video on demand market during the forecast period. This report includes a detailed and considerable amount of information, which will help new manufacturers in the most comprehensive manner for better understanding.

Several stakeholders in the ad-supported video on demand market can rely on the data offered in this research study and delve into pragmatic decision-making. Moreover, information offered in the ad-supported video on demand market report also helps new market entrants expand their bases in this market space.

The report elaborates the historical and current trends molding the growth of the ad-supported video on demand market. The performance journey of the ad-supported video on demand market has been drawn and analyzed in way that the lucrative side of the market is evident to readers. The competitive landscape presented in the ad-supported video on demand market report gives a detailed outlook of the profiles of key companies operating in the market, along with their differential strategies and key focus areas.

Ad-Supported Video on Demand Market: Segmentation

PMR’s research study on the global ad-supported video on demand market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The segmentation of the ad-supported video on demand market has been offered on the basis of content, streaming device, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

Content

Streaming Device

Region

  • Media & Entertainment
  • Smart TVs
  • North America
  • Travel & Tourism
  • Laptops & Desktops
  • Latin America
  • Sports
  • Smartphones & Tablets
  • Europe
  • Others
  • Other OTT Devices
  • East Asia

 

 

  • South Asia & Pacific

 

 

  • Middle East and Africa

Ad-Supported Video on Demand Market: Key Questions Answered in the Report

The research study on the ad-supported video on demand market offers inclusive insights about the growth of the market in the most comprehensible manner for the better understanding of users. Insights offered in the ad-supported video on demand market report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

  • How are advanced technologies creating new opportunities for the ad-supported video on demand market?
  • What are the key trends that are constantly shaping the growth of the ad-supported video on demand market?
  • Which are the prominent regions offering plentiful opportunities for the ad-supported video on demand market?
  • What are the key differential strategies adopted by key players to command a significant chunk of the global market share?

Ad-Supported Video on Demand Market: Research Methodology

A unique and promising research methodology forms the base of the ad-supported video on demand market report for the forecast period. The report has been prepared after comprehensive analysis of market happenings, and then, riveting insights have been compiled meticulously. The research methodology of the ad-supported video on demand market has been a two-step process that comprises primary and secondary research. Key stakeholders such as ad-supported video on demand manufacturers, suppliers, and distributors have been interviewed, along with experts of several designations, including executive vice presidents, directors, service engineers, technical advisors, GM marketing professionals, and sales professionals.

Secondary sources referred to garner report findings include investor presentations of manufacturers, World Bank, and many other credible sources.

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Global Market Study on Ad-Supported Video on Demand: Rising Demand for Live Streaming & Original Content to Support Market Growth
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Ad Supported Video On Demand Market

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